Applying 2024 ‘Gentle’ Peach Fuzz Color of the Year to Beverage Brands


Miami, FL – In a bold declaration during Miami Art Week, Pantone, the ultimate authority in design and color, revealed “Peach Fuzz” as the defining color for 2024. Unveiled as Pantone 13-1023 TCX, this “gentle” and “nurturing” shade marks a departure from the vibrant tones of previous years, setting the stage for the next big … Continued

Elevate Your Brand with Premium Kits: The Power of Combining Custom Branded Merchandise for Wine, Beer, and Spirits


In the competitive world of beverage branding, standing out from the crowd is essential. One innovative strategy gaining popularity is the art of kitting — the practice of combining multiple premium promotional products into one package. This approach allows brands to create a curated experience for their key clients or social media influencers, making a … Continued

The World’s Most Admired Wine Brands 2021 Revealed


Drinks International has unveiled its eagerly anticipated list of The World’s Most Admired Wine Brands 2021. The brands were chosen by an academy made up of the world’s leading wine experts, including buyers, sommeliers, wholesalers, bar owners, Masters of Wine, writers and educators from 48 different countries. Familia Torres from Spain surged to the number … Continued

Hard Seltzer Drinkers: The Blurring of Myth and Reality


Will the real hard seltzer drinker please stand up? Yes, we know there’s no such thing as one “real” hard seltzer drinker. But there are two emerging narratives about the people who typically drink hard seltzer, and more importantly, why they drink it. The first narrative is fairly widespread and holds that the core drinker’s … Continued

Branding, Brewed and Bottled


With alcohol brands, promotional work is more than than just a message in a bottle As much as alcohol brands are famous for dropping major cash on TV space, that “cha-ching” you’re hearing is the universe sending a friendly reminder that they spend plenty on promotional products as well. From bottle openers and T-shirts to … Continued

Top 5 Considerations When Selecting Craft Beer Promotional Products

Hand grabing a beer out of a customer holder

Think outside the box to increase market visibility and create new customers. With the number of breweries in the United States at an all time high (4,144 and growing steadily every day), every single one of them are looking for new ways to distinguish themselves from the pack. Standard sales materials like sales sheets for … Continued

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